Insurance Articles

  Tuesday, 2 June 2015

Social media tips for insurance brokers

Social media is becoming almost essential for any business operating online these days, including insurance brokers. It provides you with a way to interact with your customers, show the human side of your business, enhance your reputation, build trust and more.   If you are just starting out, or your social strategy is not working out as you want it to, here are some tips for getting more out of it.

  Tuesday, 26 May 2015

5 tips to use email marketing to drive insurance sales

Email marketing is one of the most popular forms of online marketing, and it is used by businesses all over the world. Even after all these years, it remains one of the best ways to build relationships with customers, and it is also cost effective.   It can be a fantastic way to get more sales, and it is an effective way to make sure your subscribers do not forget about you with all the other distractions online.   So how can you use email marketing for your insurance business? Here are five tips to get you going.

  Tuesday, 19 May 2015

Using technology to drive insurance marketing

Marketing is probably something that you do a lot of in any given week or month. Many insurance companies see it as an essential activity because insurance is a competitive industry.   But if you are marketing, are you sure you are getting the most you can from it? There are many ways that technology can help you to get more from your marketing activities, and here are some options to consider.

  Monday, 4 May 2015

How to track website traffic

One of the main benefits of online traffic generation is that, with an online Quote and Buy system, you will be able to track the full cradle-to-grave cycle of your web traffic.

  Friday, 1 May 2015

Do your customers understand your insurance website?

You have spent countless hours having your website built and you are finally ready to push the live button. This could be the result of months’ and months’ worth of work and you know how the site works inside out.   But your potential client base doesn’t.

  Wednesday, 29 April 2015

What's the right Insurance aggregator architecture for me?

There are two possible approaches to architecting an insurance aggregator website. The first approach (web service model) connects the aggregator website to the insurer’s system by a series of API calls. The second approach (all-in-one model) handles everything under one website.

  Tuesday, 28 April 2015

So you have an insurance website - now what?

Once you have finally taken your website out of development staging and put it live, there now begins a second stage of efforts to get your site working for you.

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